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Exclusive to WSJ News: Meta intends to charge $14 per month for Facebook or Instagram without advertisements


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    Updated Oct. 3, 2023 12:27 am ET

    Meta. PayPal. X. All of these companies have made attempts at building a “super app” in the U.S., following the success of WeChat in China. But they’ve struggled to combine functions like social media, messaging, payment into one place. Here’s why. Illustration: John McColgan

    Would people pay nearly $14 a month to use Instagram on their phones without ads? How about nearly $17 a month for Instagram plus Facebook—but on desktop? 

    That is what Meta Platforms wants to charge Europeans for monthly subscriptions if they don’t agree to let the company use their digital activity to target ads, according to a proposal the social-media giant has made in recent weeks to regulators. 

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